With a foundation built on more than three decades of hands-on creative work, I’ve developed deep expertise in print design across a wide range of formats and industries. My experience spans the full spectrum of print media—crafting high-impact catalogs, brochures, FSIs, POP displays, direct mailers, posters, in-store signage, and branding assets. I've led the creative process from concept through execution, ensuring strategic alignment and visual consistency across materials.

Throughout my career, I’ve collaborated with cross-functional teams, guided photo shoots, and mentored designers to bring campaigns to life with precision and polish. Whether developing tactile brand experiences or leading large-scale seasonal rollouts, I’ve consistently delivered thoughtful, results-driven design that resonates in both form and function.