I’ve built strong skills in logo design and illustration through both in-house and freelance work. I use strategy and storytelling to create brand identities and enhance marketing materials.
As a freelancer, I’ve worked with a wide range of clients—from startups to established brands—designing unique logos and custom illustrations that reflect their mission and connect with their audience.
Northern supports their Tools for the Trades initiative by donating funds to local high schools, encouraging students to consider trade schools as a valuable alternative to traditional four-year colleges. I developed the original concept for this promotion, which Northern adopted across various materials. The logo was prominently featured on everything from apparel and hats to 5-gallon buckets, helping to unify the campaign and increase visibility.
For a period of time, Northern sponsored stock car race driver Erik Darnell. I developed one of the key creative concepts for this promotion, which was used to support the campaign. The design was featured across various branded materials, helping to connect Northern’s identity with the excitement of racing and expand our reach to a broader audience.
Designing apparel to promote our company.
I designed a custom logo for Fire Station 14 in Denver, Colorado. The concept was tailored to reflect the station’s identity and values, and was used across various applications to build pride and recognition within the community.
Our family Christmas card I designed.
With their corporate offices and training facilities based in Eagan, the Minnesota Vikings partnered with the Eagan Fire Department to strengthen community ties. I created the approved concept for the fire department, which served as the visual centerpiece of the collaboration. The design helped unify both organizations under a shared message of service and local pride.
One of the projects I worked on was the design wrap for the solar station that Northern promoted at the Minnesota State Fair. The concept was created to visually highlight Northern’s commitment to sustainability and innovation, while also engaging fairgoers with a bold, eye-catching design that reflected the brand’s identity.